doubting and think about how other marketers approach for massive business. Social
media a way of marketing is still an opportunity to capture your audience’s
It has been observed
humans have used sight to capture information. When a user read words, he sees
the characters as little pictures, which take the brain longer to comprehend.
As per the stats it takes about eight seconds before something else catches
Also online consumers only keep 10 to
20% of the information they read or hear about but that information when paired
with visual elements, the information can be retained up to 65%.
on social media are more interested in getting engaged with the visual content.
It has been observed 40% of online users are more likely to respond to the
visual content then the plain text. Also tweets with visuals get 150% more
retweets, on the other hand Facebook posts with images generate up to 2.3 times
more engagement than posts without visuals.
This is why now visual content has
gone from a “nice-to-have” to a must-have tool for marketing messages.
world it has become a necessity for any brand to include visuals as an
important aspect of their marketing strategy as well as to understand the importance of graphics. Through this post come across how
visual content can be a part of your marketing strategy.
1. Goal for Visual Content
important to realise why your brand needs visual content to be a part of your
marketing strategy. Analysing and measuring the type of content you created
before and the impact of it you will be able to analyse what changes you need
to make in order to give your users an interactive content.
2. Consider Statistics
consideration the facts like views, likes, shares, & referrals will help
you use your visual content strategy in an effective way. Also, it is important
to understand the social media stats and then come up with your marketing
3. High-Quality Images
To get your
user’s attention take advantage of high-quality images. To catch your fan’s eye
balls add these high quality visual content in your marketing strategy. You can
make use of different styles to serve the interactive yet high quality images
to your target audience.
4. Video Content
It has been
observed that short videos get 40% more engagement on social media. You can
take advantage of video content for giving your user’s the solution and how our
products can offer a solution. Try making your videos motivating with and inspiring.
traffic and referral links with the help of info-graphic which has become
trending these days. Choosing right colours, shapes and fonts you can present
your data in a creative manner. Info-graphics are believed to bring more traffic
to the sites.
In a Nutshell: Visual content is an effective tool
to get your message down in a precise and engaging fashion. Engaging content is
fun for readers and it offers value in the form of information. Next time
before investing your time in your marketing strategy rethink about ideas and
spice up your marketing strategy with visual content.