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How to Add Visual Content in Marketing Strategy?

23-Apr-2019 Kajal Rajput

Stop doubting and think about how other marketers approach for massive business. Social media a way of marketing is still an opportunity to capture your audience’s attention.

It has been observed humans have used sight to capture information. When a user read words, he sees the characters as little pictures, which take the brain longer to comprehend. As per the stats it takes about eight seconds before something else catches ones attention.

Also online consumers only keep 10 to 20% of the information they read or hear about but that information when paired with visual elements, the information can be retained up to 65%.

Now, people on social media are more interested in getting engaged with the visual content. It has been observed 40% of online users are more likely to respond to the visual content then the plain text. Also tweets with visuals get 150% more retweets, on the other hand Facebook posts with images generate up to 2.3 times more engagement than posts without visuals. 

This is why now visual content has gone from a “nice-to-have” to a must-have tool for marketing messages.

In today’s world it has become a necessity for any brand to include visuals as an important aspect of their marketing strategy as well as to understand the importance of graphics. Through this post come across how visual content can be a part of your marketing strategy. 

 1. Goal for Visual Content                                     

It is important to realise why your brand needs visual content to be a part of your marketing strategy. Analyzing and measuring the type of content you created before and the impact of it you will be able to analyse what changes you need to make in order to give your users an interactive content.

 2. Consider Statistics

Taking into consideration the facts like views, likes, shares, & referrals will help you use your visual content strategy in an effective way. Also, it is important to understand the social media stats and then come up with your marketing strategy.

 3. High-Quality Images

To get your user’s attention take advantage of high-quality images. To catch your fan’s eye balls add these high quality visual content in your marketing strategy. You can make use of different styles to serve the interactive yet high quality images to your target audience.

 4. Video Content

It has been observed that short videos get 40% more engagement on social media. You can take advantage of video content for giving your user’s the solution and how our products can offer a solution. Try making your videos motivating with and inspiring.

 4. Infographics

Grow your traffic and referral links with the help of info-graphic which has become trending these days. Choosing right colours, shapes and fonts you can present your data in a creative manner. Info-graphics are believed to bring more traffic to the sites.

In a Nutshell: Visual content is an effective tool to get your message down in a precise and engaging fashion. Engaging content is fun for readers and it offers value in the form of information. Next time before investing your time in your marketing strategy rethink about ideas and spice up your marketing strategy with visual content.