How to Create a Bulletproof Content Marketing Strategy
23-Apr-2019 Prashant Singh
become must for online marketers to know where they need to head in this year.
We can’t overlook
the fact digital marketing has become content driven and content marketing has
got a great upswing. Content with high-value gives businesses an opportunity to
enjoy the supremacy while giving great returns. It has also been seen the
businesses not having any content strategy face difficulty build rapport with
having a content marketing strategy is super important and not having an action
plan you’re likely to run around in circles.
in mind for a content strategy to work, it needs to be customised. You can’t
rely on a formula and follow it blindly. Because most of the times it won’t
work. Before designing your content
strategy keep this is mind, “Content Strategies are Supposed to be Flexible and
Dynamic”. They need to be changed with your Business.
this post we are going to show you exactly how to do that. After, reading this
blog post you will be able to create a bulletproof content strategy for your
1. Become Friends with your
writing a single word of content understand your target audience. Because if
you don’t your content will be awful. The days to write for search engines have
passed away and it’s time to make your readers happy.
In the end,
the content you are writing is to make impact for users, not machines.
2. Create your Brand Voice: Brand Voice
is a big part that sets you apart from your competitors. Your brand voice should
be a part of everything you do. And if a user is not able to understand your
brand voice, they’re not going to listen you.
your brand voice is your brand so try creating an impact with your brand voice.
3. Specific Goals for your Content: Creation of
goals are not that much important, but the type of goals in very essential.
Many businesses have zero specific goals. Having no goals is like riding
business perspective your content should be effective. Also, you goals should
be evaluated using metrics on regular basis.
4. Don’t Disregard SEO: Optimise your content for your readers and the practice of optimizing content should
come first. Optimization of content should be a part of your content marketing
Optimising your content for readers should not make you go crazy for long-tail keywords. Without
compromising the value of your content you should do the optimisation of
5. Measure the Results: You should
use specific metrics to see if you succeeded or not. The type of results you measure
depends on what your goals are. You can get your hands on Google Analytics to
measure the results.
If you face
problems measuring the results, the chances are your goals are not specific.
Having a bullet proof content marketing strategy will not make you succeed
overnight. It takes some time for any content to achieve the defined goals.
needs to be powerful and it can go wrong in any way without a bulletproof
content marketing strategy.