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How to Create a Bulletproof Content Marketing Strategy

05-Dec-2018 Prashant Singh

It has become must for online marketers to know where they need to head in this year.

We can’t overlook the fact digital marketing has become content driven and content marketing has got a great upswing. Content with high-value gives businesses an opportunity to enjoy the supremacy while giving great returns. It has also been seen the businesses not having any content strategy face difficulty build rapport with their audience.

That’s why having a content marketing strategy is super important and not having an action plan you’re likely to run around in circles.

Always keep in mind for a content strategy to work, it needs to be customised. You can’t rely on a formula and follow it blindly. Because most of the times it won’t work. Before designing your content strategy keep this is mind, “Content Strategies are Supposed to be Flexible and Dynamic”. They need to be changed with your Business.  

So, through this post we are going to show you exactly how to do that. After, reading this blog post you will be able to create a bulletproof content strategy for your business.

1. Become Friends with your Audience: Before writing a single word of content understand your target audience. Because if you don’t your content will be awful. The days to write for search engines have passed away and it’s time to make your readers happy.

In the end, the content you are writing is to make impact for users, not machines.

2. Create your Brand Voice: Brand Voice is a big part that sets you apart from your competitors. Your brand voice should be a part of everything you do. And if a user is not able to understand your brand voice, they’re not going to listen you.   

Remember, your brand voice is your brand so try creating an impact with your brand voice.

3. Specific Goals for your Content: Creation of goals are not that much important, but the type of goals in very essential. Many businesses have zero specific goals. Having no goals is like riding completely blindfold.

From your business perspective your content should be effective. Also, you goals should be evaluated using metrics on regular basis.

4. Don’t Disregard SEO: Optimise your content for your readers and the practice of optimizing content should come first. Optimization of content should be a part of your content marketing strategy.

Optimising your content for readers should not make you go crazy for long-tail keywords. Without compromising the value of your content you should do the optimisation of content.

5. Measure the Results: You should use specific metrics to see if you succeeded or not. The type of results you measure depends on what your goals are. You can get your hands on Google Analytics to measure the results.

If you face problems measuring the results, the chances are your goals are not specific.

Final Words: Having a bullet proof content marketing strategy will not make you succeed overnight. It takes some time for any content to achieve the defined goals.

Content needs to be powerful and it can go wrong in any way without a bulletproof content marketing strategy.

To know how to escalate your website’s traffic with the help of content marketing strategy, have a look here.