Changes are as good as rest even the giant search
engine-GOOGLE keeps on changing and comes out with updated algorithms and
Also, the digital world is
even more resolute and dynamic than ever. To get ahead of your competitors you
have to follow the google’s webmaster guidelines.
You can’t dare to ignore the major ranking factors as disregarding these
guidelines can be a pain in the neck.
To have a look on some of
the major google updates and ranking factors will help you improve your online
presence. So, let’s have a
1. Google Hummingbird Update: As the name suggests
“Hummingbird” signifies the potential to be precise and fast. The update focused mainly on the phrase or keyword rather than individual keyword. In
detail, hummingbird update scans the entire search query and aids the pages
matching deeper to that particular query or that can serve as more relevant
information for the user.
Google Hummingbird update was the one that brought long tail
keywords into existence and gave a reduction to the keyword stuffing up to an
Penguin Update: Google penguin update was nothing more than an explosion for the black hat SEOs and webmasters that were using black hat techniques and were buying links in an
illegal manner. Also, the PBN Networks and other paid tools that were a common
practice of many website owners got a stoppage to some extent. In Pre–Penguin
era, the Links were more than enough to get ranked for a particular keyword or
a phrase. After introduction of penguin update, website with keyword stuffing,
spammy links, low quality links and over optimized were thrown were out of the
Search Engine Result Pages
3. Google Panda Update: Google panda got instigated in February 2011,
acting as a filter to abolish the sites with poor quality or duplicate content
out of the search queries. Panda update was a threat to the websites using thin
or scrapped content. However, creating a great content was the key to recover
from Google panda penalty. In fact, many webmasters were able to get retrieved from this curse as well.
4. Google Pigeon Update: Google pigeon update was implemented for the
sake of local searches. The update rewarded the local business with better
visibility in local search results. Google pigeon update was a strict
signal that indicated that location was a dominating factor to get higher
rankings in the search engines. It fact, it opened millions of opportunities
for the local business to make a mark online.
So, for a successful
entrepreneur it is a prerequisite condition to get more fluent and keep a check
on latest google updates and manipulating their Digital marketing Campaigns.